Brand vision creation and mobile application development.
The work on the project consisted of two parts. The first of them was to create a brand vision, which consisted of the logotype, some patterns, icons for social nets, typography. The second one was to develop a mobile application, which helps to establish interactions between customers and the purchaser, making easier the process of understanding the customers' needs and provide better service.
Target Audience
Women, 16 — 70 years old, with middle to high income.
User Research
Customers want to be a part of the creation of their lingerie, feel like a designer. They want to have a possibility to chose laces, materials, colors, models. Other important thing that makes the customers feel more confident with the purchaser is the oportunity to control every step of the creation, understanding exactly what the customers pay for.
Idea
Everyone is unique. Our bodies are unique. Our preferences are unique too. Creation of unique lingerie and clothes, with unique sizes and preferences. Atelier creates bespoke lingerie based on personal body measures and style preferences.
The key idea is to make a customer feel like a designer. The application/website gives the possibility for the customer to create a wishlist, or a mood board, with models, laces, colors and share it with friends and with the Atelier adding description of the preferences of laces, colors and type of a model to receive a perfectly fitted and matched unique result.
